The Titanic effect : successfully navigating the uncertainties that sink most startups
(Book)

Includes bibliographical references.

"Like the Titanic, venture failure is nearly always the result of a series of errors that were not obviousproblems that lurked beneath the surfacethat were a consequence of navigating uncertainty in the early stages of development. Dr. Todd Saxton and Dr. Kim Saxton, business professors, and Michael Cloran, a serial entrepreneur, show similar patterns for entrepreneurial ventures by drawing on lessons learned from the Titanic, as well as case studies of failed and successful startups. Hidden debts accumulated early in the life of even the most promising startup can subsequently sink them. The Titanic Effect offers suggestions for entrepreneurs and investors on how to identify and manage these hidden debts and sail to the promised land"--,Publisher's description.